Yoozo

Yoozo is an office specializing in visual identity and branding for companies that want to find their essence and identity within their stories. Through an immersive process, Yoozo accompanies customers on a journey within their company, discovering everything they know and don't know about their business. We then translate that discovery into a visual identity, strategy, or both.

After repositioning, it is time to translate our history and experience into our own identity, unique and aligned with what we seek and believe. We wanted a solid identity, capable of directing all the spotlight not on the office itself, but on our process and success stories.

The purpose of the logo is to create something solid and discreet. The two dashes symbolize where the customer is and where they want to be. In the middle, we have the name Yoozo, symbolizing that Yoozo is the way to leave where the company is and where it wants to get.

The objective of communication is to be agile and accurate. The verbal identity must speak to Yoozo's audience, entrepreneurs. To achieve this goal, we decided to base communication on something human, close; a non-aggressive communication, perfect for showing how to increase sales through videos to create bonds with the audience. Own slang and striking phrases will be created over time and will adapt to the audience. The idea is that verbal identity constantly evolves.