Accio

Accio is a company that helps other companies organize their processes, making their services become marketable products, increasing profits and avoiding expenses, making the company's employees focus on solving really important tasks and leaving repetitive tasks to those who does it better and faster, artificial intelligence.

For verbal identity, the main objective is to make the public understand what Accio does, at a time when the term “Productization” generates confusion in Accio’s communication, as the public cannot understand what “productization” would be. This is why the company has difficulty attracting customers, who, despite needing its services, do not understand that Accio has the solution.

In terms of visual identity, it is about unifying the identity of all points of contact, as in just 3 points of contact there are at least 3 disconnected logos, this generates distrust on the part of the public, avoiding the perception of value in relation to the product. and prevents her from being highlighted as a reliable partner.

Our focus is to provide a clear narrative of the service offered by the company, contextualizing more complex terms such as “production”, contextualizing whenever there is something more complex, along with a sober, impactful and elegant visual identity, which demonstrates trust and responsibility on the part of the company for your audience, something essential in the B2B purchasing journey of this service.